Are the Marketing Schemes of Innocent Effective? Essay

1. Introduction Innocent is a non-alcohol beverage company, which makes smoothies, juices, juices for kids and veg pot. Innocent started in 1999 from selling smoothies in music festival. Now Innocent, one of the subsidiary brands of Coca-Cola, has become UK number 1 smoothies brand. Innocent sales in 2012 increased significantly by more than 35% while Coca-Cola, majority stakeholder in Innocent, increase merely 0.8% in the year. Another beverage market leader, Pepsi sales rose gradually by 7.4%. It seems possible that these results are due to the extraordinary marketing management of Innocent founder. Innocent has been a unique-identity healthy and social responsible brand. The increase in innocent sale could be attributed to its unique marketing strategy. This essay would investigate marketing schemes of Innocent that could contribute to this success. This will include background of the brand, marketing schemes based by demography, company social responsibility and recommendation from this study Background Innocent was started in 1999 after selling their smoothies in a music festival. (Innocent,1999) It began with smoothies and expanded into food, juice and juicy water for kids. The name Innocent comes from the main characteristics of drink, which are pure, fresh and unadulterated. (Cheesman,2007) In 2009, Coca Cola Company bought stake from Innocent with 18% stake, Coca-Cola has then gradually increased its share, into 58% in 2010, and a more than 90% shareholding in 2013. (Price,2013) And since the deal with Coca- Cola, â€Å"Innocent has flourished: we’ve doubled in size, improved the social and environmental standards of how fruit is grown, got  our natural, healthy food and drink to more people across Europe and donated millions of pounds to charity† (Innocent, 2013) , (mintel,2013) Innocent is the number-one smoothie brand in the UK and in many of the European territories where the product is sold. (Williams,2014) Now Innocent is available in UK and other 14 count ries. Consumers could find innocent products in Supermarkets and coffee shops. With the good responsible to society, Innocent has donated 10% of profits everyyear to charity since 2004. Main competitor of Innocent is Tropicana, which own by PepsiCo. Tropicana and Innocent have been ranked as top brand of juice and smoothie over this century. Figure 2‑ Leading manufacturer’s shares in the UK’s off-trade fruit juice, juice drink and smoothies market, by value, 2011/12 and 2012/13 (mintel,2013) Figure 2‑ Pie chart of numbers of users of juice and smoothies (Kantar Media,2013) 3. Analysis SWOT analysis of Innocent Brand STRENGTH: S Leading smoothies brand in UK 100% from pure fruit – healthy brand identity Wide distribution channel Ethical brand ïÆ'   environmental, social Various product ranges WEAKNESS: W High price compare to other brands Coca-Cola hold share –> negative effect to healthy brand image OPPORTUNITY: O Lower the price to expand consumer market base Promote innocent as ‘quick and easy smoothies’ instead of ‘do it yourself’ smoothies. Expand market to emerging market THREAT: T Price sensitive market instead of premium product image Substituted products e.g. green tea High competition Table : SWOT analysis of Innocent Brand Table 1 shows the main characteristics of the innocent company, based on SWOT analysis. Segmentation and Target market of Innocent Consumer market segment Innocent main target market Product for target market Concern for Audience Innocent Marketing Approach Children Parents Kid’s beverages Child’s health and well-being Labeling, TV advertisement, Olympic sponsorship Children Fun, Toys Outstanding packaging (plus magnet) , game Teenagers X Juice, Smoothie Sports, Music Olympic sponsorship Young professionals Professional Health (Nutrition) Labeling Online Marketing Olympic sponsorship Middle ages Health (Nutrition), Ethical Corporate social responsibility (CSR) , Online Marketing Olympic sponsorship Seniors Seniors Labeling , TV advertisement, Corporate social responsibility (CSR) Table Analysis of marketing approach by marketing segment From the Table 2, it illustrates the variety of product line and the target customer ranges. Each specific marketing approach could get into most of the target segments. The Innocent product lines consist of smoothies, juice, kid’s beverages and food. From the table, main market target could be divided into 4 groups, which are parents, children, professionals and seniors. Marketing approaches are used differently regarding to the concern of each target segments. Healthy product, or a ‘healthy’ brand identity is a concerned issue for most of Innocent’s target market. Not only do adults buy themselves, Innocent, healthy brand identity products, but adults who have child will also buy their child Innocent because of its healthy brand identity. Promoting the product, which is good for health, can bring a trust to parents. (Mae, 2011Smith,2011) Mothers has also been the innocent target on television advertisement in order to significantly boost on the sales growth of children range . (O’Reilly,2011) With the strong brand identity, Innocent has got the hearts and wallets of the British public. (William,2013) Another outstanding marketing approach of innocent is corporate social responsibility (CSR). CSR has become an essential part of a social-institutional framework. More and more people has experience growing  interest in CSR (Berger, Steurer, Konrad, Martinuzzi,2007) Figure 3‑ Fruit juice ,juice drink and smoothies usages 2013 (mintel,2013) From figure 3-1 brand usage(mintel,2013) , the number of ‘simple the best’ group is the majority of ‘fruit juice, juice drink, and smoothies customer. This group of people, with greater financial freedom than other groups, worries about their look and status. CSR create the positive brand image to consumer, which leads to the positive personal identity of this group customer. (Naqvi,Ishtiaq,Kanwal,Ali,Inderyas,2013) The CSR is then adding more prestige to the product, which this target group loves to buy. Innocent became an official sponsor of London 2012 Olympic game with Coca-Cola, its stakeholder. Smoothies and juices were served to athletes and to visitors in London 2012 Olympic game. (Baker,2011) As the result of the Olympic game, one of the most world popular event, Innocent took advantages to promote their unique brand to great number of people. Within a year of being an Olympi c sponsorship, Innocent sales had boosted by more than 35%. Innocent also provides fun to kids. Children could be attracted naturally with fun games and activities. Not only does Innocent provide entertainment activities to kids but it also provides fun learning resources to perfectly capture parent’s hearts. For instance, Innocent offered one of the various 6 easy to grow seeds within every box of kid’s smoothies and fruit tubes. (thedrum,2012) Compare strategies with competitors Cooperate Social Responsibility (CSR) Cooperate Social Responsiblility (CSR) might not be the most important of every business, although 97% of people would be more positive with the company. From MarketingWeek research(Tesseras,2013), more than 50% of people will buy product or service from a business that are contributing more to the communities. â€Å"Big Knit† the campaign since 2003 thatInnocent work with the Age UK, which is a charity for the aged, to keep elderly people across UK warm & healthy during winter. There has been a fundraising event in every year, which  Innocent has provided the pattern for consumers to knit the tiny hats. Then Innocent puts the hats on the smoothie bottles and sells in supermarket normal shelf. Every bottle sold, 25p goes to age UK. On the other hand, Pepsi and Coca-Cola focus on eco-conscious consumers. Both Pepsi and Coca-Cola have invested significant resources in order to develop and launch environmentally friendly bottles. These two companies try to prove their method to tackle waste and improve renewability. (packaging gateway,2011) Although Innocent, Pepsi and Coca-Cola are all beverage brand, they use different Corporate Social Responsibility dimensions as analyzed in the below parameter table Innocent Pepsi + Coca-Cola Product Juice/smoothies/veg pot Cola drinks CSR dimension (Dahlsrud,2008) Social dimension Environmental dimension Who involve in this activities ‘- Everyone who want to knit ‘- Consumers who buy smoothies with tiny hat ‘- Company’s employee How does the CSR promote ‘- Social media ‘- Company’s website ‘- Company’s website Who gain benefits from this CSR ‘- Age UK ‘- Innocent -> Positive to company + Sale increase from product difference ‘- Environmental ‘- Pepsi /Coca-cola -> Positive to company + Sale increase from environmental awareness person How’s the feedback ‘- Become viral ‘- Brand recognition ‘-This fierce rivalry create potential to effect genuine environmental improvements worldwide. Table CSR parameter table Since Innocent CSR dimension are in social dimension, people could deeply understand and follow more than in environmental dimension which might lead to more easily of the brand recognition in positive way. Big knit donation idea is concrete for customer to know the exactly amount of money they contribute for one product purchase. This can give rise to customer feeling of involvement. Both brands messages of CSR are added on the products. One is labeled on the bottle that it states greener product, while another one is wearing distinguished hat, which built audience a social responsible awareness. The Innocent campaign has become viral starting from official website to personal Facebook, Twitter and Instagram. The photos of knit hat were spread without active pushes from Innocent Company. It is barely seen such a campaign that can connect to its consumers and have consumer’s engagement as same as this before. Feedback and result Figure 3‑ Leading soft drink brands ranked by buzzscore in UK 2013 (statista,2013) Regarding to Big knit, Innocent has a very strong brand reputation. It ranked as the highest with a score of 5.5, followed by Robinsons and Tropicana. The scores based on a survey of respondents that asks: â€Å"If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?†Ã¢â‚¬ ¨(Statista, 2013). The score show between January and December 2013. Table Leading brand juice market value (Mintel,2012) From many strategies of Innocent show the outstanding differential to other brands, as seen in table 3, and also the unique ability to make consumer trust. With consumer trust and innovative marketing, Innocent improves their market share of juice market every year. Innocent stands out the most; especially for women under the age of 35 .The simple idea is always differentiated with the use of dynamic marketing. However, Tropicana get the most trust from consumer. It is the number one fruit juice brand in usage, and this helped to boost trust within it. (Mintel, 2013) Figure 3‑ graph shown differentiation vs trust (Mintel,2013) (Statista, 2013) Recommendation With a strong CSR reputation of Innocent brand, other company can study and take innocent as an example to get the noticeable consumer involvement in CSR campaign. With the similar strategy, not only company will get positive image as an advantages, it will be also consumer market expansion. To clarify more, the similar social CSR dimension campaign will be used as an example. Thai Bev Company, which produces Chang beer in Thailand, distributes blankets to disadvantaged people during the winter. The beer company spread its awareness of CSR efforts via mass media that make lots of people know about the CSR campaign. However, the consumers do not felt into the social contribution while purchasing the product as same as the consumers of the innocent do in the BIG KNIT campaign 4. Conclusion After analyzing all the relevant information, it can be concluded that the market scheme of innocent is very effective in many aspects. Firstly, according to brand identities, innocent has its own unique style, which differentiate to other brands and make its product stand in the premium segment. Secondly, with creative style of CSR strategy, this not only makes the name of the brand spread rapidly, but also increases sales and positive image of the brand in the same time. Lastly, innocent CSR strategy may be one of the groundbreaking campaigns, which will be noticeably beneficial case study that other company should follow. References: Academic.mintel.com,. (2014). Login to Mintel Reports – Mintel Group Ltd. [online]. Available from: http://academic.mintel.com/display/660486/?highlight [Accessed August 25, 2014]. Academic.mintel.com,. (2014). Login to Mintel Reports – Mintel Group Ltd. [online]. Available from: http://academic.mintel.com/display/686853/?highlight#hit1 [Accessed August 23, 2014]. Academic.mintel.com,. (2014). Login to Mintel Reports – Mintel Group Ltd. [online]. Available from: http://academic.mintel.com/display/686851/?highlight#hit1 [Accessed August 25, 2014]. Anon. (2014). [online]. Available from: )http://www.marketingmagazine.co.uk/article/1059824/Innocent-plots-mums-drive-kids-line [Accessed August 24, 2014]. innocent – little tasty drinks,. (2014). innocent – little tasty drinks. [online]. Available from: http://www.Innocentdrinks.co.uk/us/our-story [Accessed August 24, 2014]. innocent – little tasty drinks,. (2014). innocent – little tasty dri nks. [online]. Available from: http://www.Innocentdrinks.co.uk/us/our-investor [Accessed August 25, 2014]. innocent – little tasty drinks,. (2014). innocent – little tasty drinks. [online]. Available from: http://www.Innocentdrinks.co.uk/london2012 [Accessed August 25, 2014]. Johnson, S. (2014). Case study-Innocent Drinks Ltd. cimaglobal. [online]. Available from: http://www.cimaglobal.com/Documents/About%20us%20docs/Case%20study/Case_Study_Innocent.pdf [Accessed August 25, 2014]. Marketingweek.co.uk,. (2013). CSR: Making business personal | Trends | Marketing Week. [online]. Available from: http://www.marketingweek.co.uk/trends/csr-making-business-personal/4006563.article [Accessed August 25, 2014]. Marketingweek.co.uk,. (2011). Innocent joins Coke as Olympic sponsor | News | Marketing Week. [online]. Available from: http://www.marketingweek.co.uk/Innocent-joins-coke-as-olympic-sponsor/3032450.article [Accessed August 25, 2014]. Marketingweek.co.uk,. (2011). Innocent to roll out more products in 2011 as  £2.7m ad campaign launched | News | Marketing Week. [online]. Available from: http://www.marketingweek.co.uk/Innocent-to-roll-out-more-products-in-2011-as-27m-ad-campaign-launched/3021959.article [Accessed August 25, 2014]. Naqvi, S. et al. (2014). Impact of Corporate Social responsibility on Brand image in Different FMCGs of Pakistan. journal-archieves32. [online]. Available from: http://journal-archieves32.webs.com/79-93.pdf [Accessed August 26, 2014]. Packaging-gateway.com,. (2014). Bottle of the brands: Coke and Pepsi go green – Packaging Gateway. [online]. Available from: http://www.packaging-gateway.com/features/featurebottle-of-the-brands-coke-and-pepsi-go-green/ [Accessed August 22, 2014]. Santanderbreakthrough.co.uk,. (2014). Innocent Drinks Masterclass | Breakthrough. [online]. Available from: http://www.santanderbreakthrough.co.uk/inspiration/masterclass/Innocent-drinks-masterclass [Accessed August 25, 2014]. Statista,. (2014). Top soft drink brands ranked by Buzz score UK 2013 | Statistic. [online]. Available from: http://www.statista.com/statistics/310339/leading-soft-drink-brands-ranked-by-buzz-score-in-the-united-kingdom/ [Accessed August 25, 2014]. Statista,. (2014). UK leading brands of ready-to-drink fruit & vegetable juice 2013 | TGI survey. [online]. Available from: http://www.statista.com/statistics/308483/leading-brands-of-ready-to-drink-fruit-and-vegetable-juice-and-smoothies-in-the-uk/ [Accessed August 25, 2014]. Steurer, R. et al. (2014). Analysis of national policies on CSR. sustainability.eu. [online]. Available from: http://www.sustainability.eu/pdf/csr/policies/CSR%20Awareness%20Raising_final%20report_31%20May%2007.pdf [Accessed August 26, 2014]. Writer, S. (2014). Innocent marketing campaign aims to get kids into gardening with free seed packs.The Drum. [online]. Available from: http://www.thedrum.com/news/2012/02/22/Innocent-marketing-campaign-aims-get-kids-gardening-free-seed-packs [Accessed August 25, 2014].

Et Patati et Patataâ€French Expression

Expression: Et patati et patata Pronunciation: [ay pa ta tee ay pa ta ta] Meaning: and so on and so forth, blah blah, yada yada Register: informal Notes The informal French exclamation et patati et patata might be one of most useful expressions you never realized you needed. It comes from patatin, patatan, the French equivalent of giddyup. Imagine the image the onomatopoeic French expression evokes: someones mouth running off like a galloping horse. Example   Ã‚  Ã‚  Elle ma dit de faire la lessive, les lits, la vaiselle et patati et patata.   Ã‚  Ã‚  She told me to do the laundry, make the beds, do the dishes, yada yada. Synonyms   Ã‚  Ã‚  Et ainsi de suite  Ã‚  Ã‚  Et bla bla bla (informal)  Ã‚  Ã‚  Et cetera  Ã‚  Ã‚  Et jen passe

How to Do the Flame Test

You can use a flame test to help identify the composition of a sample. The test is used to identify metal ions (and certain other ions) based on the characteristic emission spectrum of the elements. The test is performed by dipping a wire or wooden splint into a sample solution or coating it with the powdered metal salt. The color of a gas flame is observed as the sample is heated. If a wooden splint is used, its necessary to wave the sample through the flame to avoid setting the wood on fire. The color of the flame is compared against the flame colors known to be associated with the metals. If a wire is used, it is cleaned between tests by dipping it in hydrochloric acid, followed by a rinse in distilled water. Flame Colors of Metals magenta: lithiumlilac: potassiumazure blue: seleniumblue: arsenic, cesium, copper(I), indium, leadblue-green: copper(II) halide, zincpale blue-green: phosphorusgreen: copper(II) non-halide, thalliumbright green: boronpale to apple green: bariumpale green: antimony, telluriumyellowish-green: manganese(II), molybdenumintense yellow: sodiumgold: ironorange to red: calciumred: rubidiumcrimson: strontiumbright white: magnesium Notes about the Flame Test The flame test is easy to perform and does not require special equipment, but there are drawbacks to using the test. The test is intended to help identify a pure sample; any impurities from other metals will affect the results. Sodium is a common contaminant of many metal compounds, plus it burns brightly enough that it can mask the colors of other components of a sample. Sometimes the test is performed by viewing the flame through blue cobalt glass to strip the yellow color from the flame. The flame test generally cant be used to detect low concentrations of metal in a sample. Some metals produce similar emission spectra (for example, it may be difficult to distinguish between the green flame from thallium and the bright green flame from boron). The test cannot be used to distinguish between all metals, so while it has some value as a qualitative analytical technique, it must be used in conjunction with other methods to identify a sample.

Movie Report Big Electric Blue Eyes Essay - 2388 Words

A little boy stood crouched down at the foot of a small bed, determination shining in his big electric blue eyes. He held his sword with one hand, close to his chest ready to launch an attack at a moment’s notice. In his other hand he was holding something that was more than terrifying in the right hands. He looked off to the side where the rest of his arsenal lay, the young boy nodded to himself he was ready for war. And as he watched the doorknob turn he realised he had only just managed to get ready in time. A boy with unnatural beauty and grace entered the room. His steps silent and fluid making him appear to be walking on air. He scanned the room with his intelligent eyes looking for any sign of the child. Not spotting the boy the newcomer made his way to the adjoining bathroom. It was then that the little boy launched. Aiming at the older boy`s face he pushed down on the small canister that he had been hiding in his left hand. He watched in sick fascination as the contents made their way into the unwelcomed guest’s eyes. He then proceeded to attack with the sword catching the thief unawares. â€Å"What the hell are you doing? Stop† the older boy demanded of his attacker. â€Å"Sammy, Sammy stop, Sammy I am going to kill you† the boy growled once more. â€Å"No† Sammy yelled. â€Å"You deserve to be beaten you dirty, dirty thief† Slightly confused and having had enough of foam swords and silly string the older boy ran out of the room not wanting to hurt the small child. â€Å"get back hereShow MoreRelatedMovie Review : Silence Essay8101 Words   |  33 Pagesof the small room, all squirming in their plastic chairs, excited that they were going to stars in Pankyland the Movie. Except for me, that is. My knees knocked against each other like I had to go to the bathroom, but not because I bubbled inside. This small room felt like they had the AC set on the polar bear setting. I yearned for a jacket. 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GIS †Harrow Free Essays

For my report I’ve chosen 4 GIS maps from the Harrow council’s official website (to make the results more reliable) that show the differentiation between the standards of living across the London borough of Harrow. The GIS maps that I chose (and copied as evidence) include: population density, life expectancy, street crime, and income levels; I have analysed them and described what the variations in each map are and what they show us. To conclude my report I have compared the variations in all the maps, and described what they show us. We will write a custom essay sample on GIS – Harrow or any similar topic only for you Order Now This map shows the main wards in the borough of Harrow. Pop. Density This map (see above) shows the population density levels in wards across Harrow. The map shows us that there is a mix of both high and low population density levels across the borough. The north east and west of the borough is the most sparsest, as it’s got the lowest amount of people per hectare- 5-less than 40 people and 40-less than 55 High per hectare. Population density levels are more concentrated in the centre of the borough, where wards like Wealdstone, headstone north, Kenton west, and Marlborough are located, with equally high density levels spreading towards the south of the borough-towards the south east, where high pop. density levels are also highly concentrated, Kenton east is situated there. The south west of the borough has more of a mix of pop. density levels, as they’re between mostly 40-less than 50 people per hectare, and 83-less than 107 people per hectare. (Wards like Roxbourne, and West Harrow which are situated in the south west of the borough have higher population density levels). Life expectancy This map (see above) shows the life expectancy levels in wards, across Harrow. The map shows us that the life expectancy levels across the borough are generally low- they’re mostly around 78.5 years to less than 80 years, and 80 years to less than 81 years. The map shows us that generally the centre of the borough has got the lowest life expectancy levels in the borough, with a life expectancy of 76-less than 78.5 years and 78.5-less than 80 years. The areas with the highest life expectancies in the borough are the far north east where Cannons is located, with a high life expectancy of 81.5-less than 83 years, and the far south east, where Edgware is located, with a life expectancy of 81-less than 81.5 years. In general, I think that the graph shows us that the west-north /west of the borough has got the highest life expectancy, with mostly a life expectancy of 81.5-less than 83 years; the north-west has got a high life expectancy of 81-less than 81.5 years. Street crime-darker area=more street crime This map (see above) shows the levels of street crime in wards, across Harrow. The map shows us that generally, fairly high levels of street crime are quite widely dispersed across the borough, the fact that there is no legend available for this map makes it less reliable. The centre of the borough seems to have the most amount of street crime, as generally, there’re darker areas are more concentrated, with Greenhill in the south having the highest level of crime as it is the darkest area. The whole of the eastern section of the borough also seems to have a high indicator for crime levels- where wards like Cannons and Edgware are located, as there’re lots of dark areas and they’re highly concentrated. The north/ west have got the lowest indicator levels for street crime, as there’re a lot of light areas that are fairly highly concentrated, wards like Pinner, Hatch End, Headstone north, and Pinner south are located. Income-darker=less income, lighter=more income. This map (see above) shows us the levels of income in wards, across Harrow. The map shows us that generally fairly low income levels are widely dispersed across the borough, the fact that there is no legend available for this map makes it less reliable. The south of the borough seems to have a lower indicator level for income, as these areas are darker and highly concentrated, where wards like Greenhill, Marlborough, and Kenton are situated. Generally the east of the borough seems to have the low levels of income too (second after the centre). The north west section of the borough seems to have fairly low levels of crime as there are lighter areas, wards like Pinner, Hatch End, Rayners Lane, and Headstone north are located. Conclusion By comparing the 4 variations between the standards of living in Harrow for all 4 of the GIS maps, I have found that in general, the north west of the borough has got the lowest indicators for street crime, and population density, while having the highest indicators for life expectancy, and income. I think this is due to the fact that the categories may be interdependent. I think that because people in the north west generally have a higher income compared to the rest of the borough, so this could’ve had an impact on the other results from the other categories, e.g. the reason why there is a low indicator for population density in the area could be because the house prices are higher in this area, so people can’t really afford to live in this area (as the majority of the rest of the borough seem to generally have a lower income level). Also, the results suggest that street crime levels are generally low in this area because of the low indicator of population density in this area. I have also found that in general, the south/west of the borough has got the highest indicator for population density levels, street crime levels, low income levels, and a low indicator for life expectancy levels. I think that this is due to the fact that the categories may have a correlation. I think that because people in the north west generally have a high indicator for population density levels, as they may have a low income compared to the north west of the borough (which has a high indicator for income), so they can’t really afford to live in the north west, this could also be the reason why generally street crime levels are higher in the south east, because of the high indicator for population density. Also, the reason that the area in general has a low indicator for life expectancy may be because of the larger amount of people who live there. How to cite GIS – Harrow, Papers

Plato Argumentative Essay Example For Students

Plato Argumentative Essay Plato LIFE Plato was born to an aristocratic family in Athens, Greece. When he was a child his father, Ariston, who was believed to be descended from the early kings of Athens died, and his mother, Perictione married Pyrilampes. As a young man Plato was always interested in political leadership and eventually became a disciple of Socrates. He followed his philosophy and his dialectical style, which is believed to be the search for truth through questions, answers, and additional questions. After witnessing the death of Socrates at the hands of the Athenian democracy in 399 B.C. , Plato left Athens and continued to travel to Italy, Sicily, and Egypt. (Internet) In 387 B.C. Plato founded the Academy in Athens otherwise known as the first European university. The Academy provided a wide range of curriculum including subjects such as astronomy, biology, philosophy, political theory, and mathematics. Aristotle was the Academys most outstanding student. (Internet) The internal affairs of the academy ruled the next 20 years of Platos life and he wrote nothing. Many Greek youths were attracted to the new school. Plato then went to Syracuse to supervise the education of the ruling prince. Plato was not certain about the success of this adventure although he felt he could not refuse this opportunity of putting his ideas to a test. It did not work out for Plato and he returned to Athens in 360 B.C. He then devoted himself to teaching and lecturing at the Academy. He died at age 80 in Athens in 348 B.C. Before his death Plato completed the Sophist, the Politicus, the Philebus, the Timaeus and finally the Laws. (Internet) DIALOGUES The Symposium is the most widely read of Platos dialogues with the exception of the Republic and it is with good reason. Its literary merit is outstanding with philosophical and psychological sources (Allen) ANAYA2 THE EARLY DIALOGUES In the early dialogues Socrates always played the leading roll. In all of them, Plato was trying to keep the spirit of Socrates alive. There are also early dialogues that portray Socrates in whimsical moods but always with a serious purpose. (Allen) The Republic was the most revealing of all Platos early writings. Plato believed that one could not seriously construct a political theory without a metaphysics. Therefore, we find an outline of human life as it should be lived according to nature. (Allen) THE LATER DIALOGUES In the later dialogues Soctates does not always play the leading role. He does not enter into the conversation of Laws. More interest was shown in the possibilities of politics. Law and legal government were stressed and it greatly influenced Aristotle. It is clear that in later years Plato became more aware of the difficulties in attempting to combine science with government. Platos main interest at the end of his life was to guide human effort as indicated in his last dialogues, the Laws. (Allen) Many students of the Academy were reaching into positions of power in the Greek world. Plato planned a trilogy at the end of his life, the Timaeus, the Critias, and the Hermoncrates. (Allen) THEORY OF KNOWLEDGE Platos theory of knowledge can be found in the myth of the cave. The myth describes people chained within a cave. The only images they see are the shadows of objects and animals held in front of a fire that is behind them that reflects on the cave walls in front of them. That is all they had ever seen so that is what they believe to be real. One day a man escaped the cave and went outside. .ud6b5c2df7ef5ca3c5c07df5223b50104 , .ud6b5c2df7ef5ca3c5c07df5223b50104 .postImageUrl , .ud6b5c2df7ef5ca3c5c07df5223b50104 .centered-text-area { min-height: 80px; position: relative; } .ud6b5c2df7ef5ca3c5c07df5223b50104 , .ud6b5c2df7ef5ca3c5c07df5223b50104:hover , .ud6b5c2df7ef5ca3c5c07df5223b50104:visited , .ud6b5c2df7ef5ca3c5c07df5223b50104:active { border:0!important; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .clearfix:after { content: ""; display: table; clear: both; } .ud6b5c2df7ef5ca3c5c07df5223b50104 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud6b5c2df7ef5ca3c5c07df5223b50104:active , .ud6b5c2df7ef5ca3c5c07df5223b50104:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .centered-text-area { width: 100%; position: relative ; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud6b5c2df7ef5ca3c5c07df5223b50104:hover .ctaButton { background-color: #34495E!important; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud6b5c2df7ef5ca3c5c07df5223b50104 .ud6b5c2df7ef5ca3c5c07df5223b50104-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud6b5c2df7ef5ca3c5c07df5223b50104:after { content: ""; display: block; clear: both; } READ: Breast Cancer Essay With the sun he saw what was real in the world and realized all he ever saw were just shadows. He went back to the men in the cave and told them all this. He told them that they ANAYA3 too could see the outside if they broke free of their chains but they didnt believe him. The environment of the cave to Plato symbolizes the physical world of appearances. Escaping into the sun-filled world means the transition into the real world that is full and perfect being the world of forms, which is the proper object of knowledge. (Hare p.39) NATURE OF FORMS

TOMS Shoes Marketing Project

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (â€Å"TOMS.TOMS company overview† par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw children walking bear footed.Advertising We will write a custom report sample on TOMS Shoes Marketing Project specifically for you for only $16.05 $11/page Learn More He went back to the United States and embarked on a mission of providing shoes to the poor Argentines who could not afford them. This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. TOMS Shoes Marketing Project The uniqueness of the TOMS Shoes marketing projects is its philanthropic component, as opposed to other cause-related marketing. This project stems out corporate social respons ibility simple business plan ‘One-for-one’. This marketing concept is based on the premise that for every pair of shoe that is sold, one pair is given out to a needy child. The company manages to increase sales and distribution network of shoes worldwide, through this strategy. According to Terence (120), product differentiation is an important strategy to increase volume and market penetration. The TOMS Shoes Company successfully achieves this through production of shoes using a simplistic combination of canvas with shoe-soles that are comfortable, and that accord a casual look. This makes the shoes stand out from the popular ked styling shoes (â€Å"TOMS.TOMS company overview† par. 6). TOMS Shoes collaboration with recognizable and leading brands in the United States enables it to achieve voluminous sales in its target markets. TOMS Shoes worked with Ralph in producing a co-branded Rugby shoe. This collaboration still maintained the One-for-one’ business strategy. In addition, the TOMS Shoes Company has worked with companies such as Lauren and Element Skateboard in promotions of one-for-one campaigns, thus increasing its sales volume. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches of marketing such as advertising and billboards. Instead, the company heavily relies on promotional campaigns in marketing its products. The company consistently asks its customers to take their photos, while putting on the shoes from the Toms Shoes Company, and share them with friends and relatives using the social media websites. This move enables the company to create awareness of its brands and social cause to a wider audience. TOMS Shoes also relies on word-of-mouth in supporting its marketing efforts. Word-of-mouth turns out to be more effective in creating its brands awareness, and making customers believe in the company (Terence 59).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the word-of-mouth campaigns, customers usually get excited and eager to participate in events that contribute to increased sales. The customers of the TOMS Shoes Company promote its brand by discussing it with their friends. Finally, the company’s participation in public awareness of the impacts of putting on shoes is a powerful marketing tool for the company. Through these campaigns, it markets its brands efficiently. Conclusion The philanthropic approach to marketing by TOMS Shoes enables it to distinguish its marketing project from its competitors. Its’ contribution towards a social cause is a driving force in its marketing strategy. In addition, the company does not market its products through mainstream marketing platforms. It instead uses social media marketing, as well as word-of-mouth to market its product and create brands. Works Cited Terence A. Shimp. Advertising, Promotion , and Other Aspects of Integrated Marketing Communications, 7th Edition, Thomson/South-Western Publishing, 2007. Print. TOMS.TOMS company overview. 2013. Web. This report on TOMS Shoes Marketing Project was written and submitted by user Silas Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.